28 WAYS TO BUILD YOUR EMAIL LISTS As you browse the list below please keep these helpful tips in mind: Consider All Touch Points: Use every point of contact with customers and prospects. Obtain Permission: Always obtain permission with the confirmed (double) opt-in method for online contacts. For offline contacts, update your database with when, [...]
Color is a major consideration in any Web design. Whether for an individual, small company, or major corporation, color scheme is one of the most significant factors in the overall look and appearance of a website. In some cases, the designer may have the sole discretion in making color choices, but many times a color [...]
Branding experts hit the nail on the head when they say that a winning brand conveys why you are your prospects’ only solution. If you can’t achieve that, you should at least convey why you are your prospects’ best solution. Of course, the same logic applies to your clients. So make a compelling claim about [...]
What is Branding and How Important is it to Your Marketing Strategy? It makes sense to understand that branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem. The objectives [...]
11 Perfect Business Layouts 1. Sumagency (USA / Paraguy) 2. ReachGroup Consulting (USA) 3. Exceel (Brazil) 4. Folietto (Austria) 5. ROI Sure (UK) 6. Jewelboxing (USA) 7. Adesus (Portugal) 8. Triplecrowncs (USA) 9. Brightfinance (UK) 10. WEB9 (Thailand) 11. Agentur 52eins (Germany) Sven LennartzThe Co-Founder of Smashing Magazine. Former writer, web designer, freelancer and webworker. [...]
While many articles try to dissect the process of designing a logo itself, I will attempt to share tips from my experiences with branding-focused logo design for the real world. Photo by lpwinesWith the surge of “stock” logos, the quality of branding for new companies is literally going downhill. Many new designers fail to see [...]
